Homebase is the second largest DIY brand in the UK, with a 12% market share. The Company has a clear strategy for growth, building on its strong position in the DIY market and expanding into home furnishings to meet the rising demands of our increasingly sophisticated customers.
We offer approximately 40,000 DIY, home and gardening lifestyle products with a growing emphasis on design and décor, including an own brand range as well as branded and designer-led labels.
Founded in 1979, today the Company has nearly 300 stores throughout the UK and The Republic of Ireland with an exciting programme of store openings. We employ over 17,000 staff in the UK who are trained to a high level ensuring they have a thorough product knowledge, including how to use items, and a good understanding of features and benefits. We serve over 1.5 million customers a week - an average of 78 million a year.
The Homebase Spend & Save card launched in 1991 and was one of the first retail reward cards. It is still one of the most rewarding schemes, offering at least 2% back and up to 10% back depending on how much the customer spends. Points earned are converted into Reward Vouchers which may be spent in stores or converted into AirMiles. Over 4.5 million of our customers enjoy the benefits of being in the scheme.