Which of the following do not blend with the others?
QUALIFIED FINANCIAL SERVICES
CHEAP BEER & LIVE SPORTS BARS
SECOND HAND FRIDGES SOFAS ETC.
MONEY OFF VOUCHERS
CHEAP TAPA BARS
COWBOY BUILDERS & DECORATORS
HIGH END PRODUCTS
SECOND HAND BANGERS (banger cars)
QUALITY KITCHEN FURNITURE
SECOND HAND KITCHEN FURNITURE
QUALITY GARDEN FURNITURE
SECOND HAND GARDEN FURNITURE
The list is endless. Confused? But this is exactly what you get in the weekly papers; they are the glorified equivalent to British Parish newspapers. So where do you think your business fits in? Which type do you belong to? If you are looking for quality clients you have to be seen with quality advertisers.
Quality product and qualified professional services simply do not fit in with certain other advertisers, it can cause your business more harm than good. Are you lowering your prices to it in?
Dont be blinded by the high print runs, the response may be doubtful as they will not reach your targeted consumer, not just because of the excessive amount of wastage but also consider the well known short life of newspapers. What are the chances of a client from the back of beyond to come to you and afford to buy your product?
Newspapers are read mainly by readers of the language they are
written in, it is a fact. And they are expensive to advertise
in four to five times each month.
Horses for courses! To target a quality consumer you should not lower your image alongside advertisers selling second hand bits & bobs. If you do not protect your image how do you expect to sell your more expensive quality goods or services? By lowering your prices? By cutting your quality? Is this your answer?
Remember you want to sell at the right price to the right consumers. Don´t drag yourself down to cheaper markets, they are never cheap enough anyway.
To reach your target client know your market identify your clients according to your product and prices.