Wednesday, 8th July 2020

This Month's Magazine
Business Bigots

Business Bigots

It is truly said “You can tell a bigot, but you can’t tell him much.” By Count De La Perrelle.

A Bigot is an individual who strongly believes in his own beliefs. He is not apt to compromise with anything; itÂ’s his way or no way. He is not tolerant of others or their opinions.

I have been reviewing quite a lot of businesses recently and have been amazed at the amount of bigoted attitudes I have come across. Why are so many ‘Bosses’ so obstinately or intolerantly devoted only to their own opinions and prejudices? Consequently, they seem to have no regard for the expertise and knowledge that members of Staff or Management may have to offer.

I am aware of one Restaurant in San Roque area in particular which appears to be run by a despot who seems to think that he knows more than the highly experienced Managers, Chefs and Servers he employs. Furthermore he has absolutely no experience in the trade save from owning the business. His ideas of quality control and customer satisfaction and food peparation are apparently nil. Yet his ideas have to be adhered to or members of staff are likely to be shown he door! Even when he is advised by the Restaurant staff that he may be wrong he just insists that he is correct and they must get on with it.

This is not only unbelievable but will definitely be detrimental to the overall success of the business as  whole. The customers will soon notice the lack of staff to cater for their needs and the quality of the food served.

“Bigotry may be roughly defined as the anger of men who have no opinions.” G. K. Chesterton Quotes I suppose we have to understand the origins of this attitude and that we are all born tribalist. Even babies know when a face is unfamiliar to their tribe. Years ago tribes all fought each other in the knowledge that they must be correct in their ideas and to prove this, they would fight against not-of-our-tribe faces, therefore in doing this they could protect the tribe and enhance their survival.
I am glad to say that for the most part, intelligent people have done away with that environment but perhaps for some insecure people their innate psychology has not caught up with modern day business.

It is in every human beings nature to separate into Them and Us quite easily without realising what we are doing. It takes an
educated and civilised person to recognise that as a fault and to pursue a more liberal attitude to business in this century.
We have to understand that whenever there is talk of Them and Us or Our and Their, Our is always thought of as superior. For example, how often have you heard the phrase, “It may be ok for them but it is not the way we do things here”.


My advice to all of you who may be in business already or just starting out on a new exciting business adventure, is to always remember that the business model you have decided on will run so much more smoothly with a team of people who can input ideas and feel that collective reasoning is an acceptable component of the enterprise they are involved with. Look after the team you have and make them feel wanted. Business should be social as well as profitable.

I was in conversation with a friend of mine recently who is a brilliant Marketing Expert, he told me that in his experience some people who contact him looking for serious Marketing advice will, after receiving perfectly logical information and marketing procedure advice, then decide to ignore all the solid advice he has given them and go it alone. Quite often they
fail. They do not seem to realise that his advice is based upon years of shrewd experience and business acumen. They just think they know betterÂ…Â…Â…Â….I rest my case!

“It can be argued that no business is ever created ‘purely’ for the purpose of profit. Those who argue that simplistic notion – and they typically cite a ‘duty to shareholders’ as an explanation or excuse for what others might see as examples of avarice or
exploitation – ignore or undervalue the existence and activities of businesses as socializing agents.

They ignore or understate the capacity of businesses to either initiate or encourage positive social change, or conversely to block it.” David Cameron

“Those who will not reason are bigots, those who cannot, are fools, and those who dare not, are slaves.” George Gordon Byron

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