Tuesday, 2nd June 2020
OTHER NEWS Article
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This Month's Magazine
DAILY NEWS EXTRA!

DAILY NEWS EXTRA!

Newspapers FACTS

Newspapers are one of the traditional mediums used by businesses, both big and small alike, to advertise their businesses.

ADVANTAGES

  • Allows you to reach a large number of people in a given geographic area
  • You have the flexibility in deciding the ad size and placement within the newspaper
  • Your ad can be as large as necessary to communicate as much of a story as you care to tell
  • Quick turn-around helps your ad reflect the changing market conditions. The ad you decide to run today can be in your customers’ hands in one to two days.
  • Short term advertising


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DISADVANTAGES

  • Ad space can be expensive and repeat adverts make campaigns very, very expensive
  • Adverts do not target a specific consumer
  • Your ad has to compete against the clutter of other advertisers, including the giants ads run by supermarkets and department stores as well as the ads of your competitors
  • Poor photo reproduction limits creativity
  • Newspapers are a price-oriented medium; most ads are for sales. Not for image creation or status
  • Expect your ad to have a short shelf life, as newspapers are usually read once and then discarded.
  • You may be paying to send your message to a lot of people who will probably never be in the market to buy from you. Only 40% of the distribution reaches your profiled reader, wastage is high.
  • Newspapers are a highly visible medium, so your competitors can quickly react to your prices
  • With the increasing popularity of the Internet, newspapers face declining readership and market penetration. A growing number of readers now skip reading newspapers in preference to magazines and Internet.



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