Wednesday, 22nd November 2017
EDITOR'S NOTES Article
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This Month's Magazine
The local maps are back

The local maps are back

Readers will be pleased that we decided to bring back our popular maps in the printed magazine.

A good few years ago, we had the original idea to provide maps of the Costa within our magazine as part of our printed directory. At one point, we decided to remove them but then, taking note of a number of comments made by readers, we later provided such maps as separate leaflets.

Although these were useful, we found that they suffered the same fate as leaflets; that is they were picked up and then discarded, wasting advertisers’ money.

We have now decided to reintroduce our maps as part of our service within the classified directory; this means advertisers can be more readily identified as well as addresses.

Because we have always insisted on maintaining reasonably high standards, this also gives businesses the opportunity to afford and be introduced to a higher quality reader/consumer at minimal cost, bearing in mind that, in conjunction with our online directory, the results on search engines searches are notably high indeed, hence the name: “Web Express Guide”.

Hopefully you will welcome back our maps and make good use of them, remember we do not target the traditional English (karaoke/hen/stag nights) market as in our experience this would lower the quality of our advertisers.


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Hace mucho tiempo tuvimos la original idea de dar mapas dentro de nuestra revista como parte del directorio. Por un tiempo decidimos quitarlos, pero luego, a raiz de una serie de comentarios formulados por nuestros lectores, decidimos publicar los mapas en formato folleto.

Aun que los folletos resultaron útiles nos dimos cuenta de que se desechaban como cualquier otro. Es decir la gente se lo llevaba y lo tiraba después de un vistazo haciendo perder a nuestros clientes el dinero invertido.

Ahora hemos decidido volver a introducir los mapas como parte de nuestro servicio en el directorio; lo que da la oportunidad de publicitarse con una alta calidad a un coste mínimo, teniendo en cuenta que disponemos de publicaciones on-line e impresas por eso nos llamamos “Web Express Guide”.

Esperemos tener una buena acogida con los mapas y recuerde que no va dirigido al típico mercado inglés (karaoke, despedidas de soltero ..etc) ya que por nuestra experiencia publicitar estos sitios reduciría la calidad de nuestros anunciantes.



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