The increased demand in the market for health and beauty treatments is due to the importance being attached by consumers for looking young and attractive; this is fuelled by the growing cult of the celebrity, reflected and encouraged in the wealth of certain magazines.
This prompts more and more people to want to look more and more like people in the public eye. Many of today's famous faces are also more candid about how they achieve their apparently flawless looks with many celebrities openly admitting to having anti-ageing treatments and surgery.
Unfortunately this has encouraged the growth of cosmetic surgery and surgery can produce unwanted results such as scarring, puckered and wrinkled skin, serious infections and strangely shaped body parts.
At present any medical doctor can set up as a plastic surgeon whether he has or not had training, experience or specialist qualifications and, according to the Daily Mail, as many as 78% of people interviewed about surgical intervention have stated that their biggest fear was about the operation going wrong.
The Genie System avoids surgery altogether and treatments can be performed with visible results in just 10 minutes.
Genie Complete is the ultimate slimming and toning system. The unique hub has twenty-four separate computerised outlets and eleven different "wave" shapes that enable the machine to perform multiple treatments for the face and body.
The module uses a micro-current to treat problem areas of the face and body such as pock marks, scars, stretch marks and loose skin around the bust area, abdomen and hands, its also used in the last stage of a cellulite treatment to smooth out orange peel affect.
Genie's internal computer has refined the micro-currents to work in harmony with the body's own bio-electrical field. The body works from electrical impulses and therefore the micro-current helps tone, lift and re-educate the muscles back to their original position. Micro-Current treatments are generally run as a course of treatments, averaging between 10 and 15 treatments however the number of courses needed depends on the individual's skin tissue and muscle tone.