Monday, 1st June 2020
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This Month's Magazine
Is it art? + Everywhere & nowhere.

Is it art? + Everywhere & nowhere.

Another waste of money at the expense of taxpayers and car drivers. And a few words about magazine distribution on the Costa del Sol.

We are being told that the paseo in Sabinillas just isn’t complete, without a statue to commemorate the town´s fishing heritage.

Not a bad idea in principle; so what do we get to commemorate this illustrious fishy past? A nice anchor or maybe a noble looking salty sea dog? No, we get something resembling a constipated Arnold Schwarzenegger, dragging a flaccid tuna.

The Junta de Andalucia have very kindly commissioned and paid for this horrendous piece of ironmongery, one would assume, using tax payer’s money. I am no expert on the market price of bronze-plated resin, but I would guess that this piece of unnecessary frippery wasn’t cheap.

Wouldn’t the Junta de Andalucia have made themselves more popular, if the money spent on Arnold had gone on a new car park instead?       


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Everywhere & Nowhere

A big consideration of every publication should be distribution; for the sake of customers and readers. It’s important to make sure that the magazine is delivered swiftly and adequately to those areas most frequented by the targeted readers.

The Web Express Guide can be found in a number of locations, where you would expect to find the more articulate and discerning readers, whereas some publications will drop a couple of copies out of a car window and claim to distribute in those areas, like Sotogrande, Estepona, San Roque etc.

Needless to say, this is no way to treat your customers trust or money! And in the words of the song such magazines are “Everywhere and nowhere baby”     

 



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