Friday, 24th November 2017
EDITOR'S NOTES Article
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This Month's Magazine
Donít they ever learn?

Don’t they ever learn?

Too many amateurs presume to be publishers

All publications, including us, look at the competition to some extent in their quest to hunt for new business but not to the extent practised by the unprofessional publications. Due to the sheer volume of ¬ďamateur¬Ē would be publishers that have sprung out of nowhere over the last few months this practice has grown out of all proportions to the resulting annoyance of advertisers. Every time a new client advertises with us for the first time, he becomes a target for every Tom, Dick and Harry who presumes to be publishers. I would not mind it so much if it were not for the fact that some, in stating they are better than the publication in which they have seen the advert, they actually ¬ďslag off¬Ē that publication. If I ever catch anyone doing so, you can rest assured that I shall act under the protection of Spanish Law, which does treat this behaviour as criminal.

Unlike some who claim their distribution reaches far away lands (to include even the Red Planet - see our article in edition 87), we are quite content to do our job properly and reach as many ex-pats on the Costa as we can, as well as 30,000 Unique Visitors per month to our website, which, for all we know, can be seen from anywhere in the universe by anyone on the net.

As the magazine dedicated to ex-pats on the Costa del Sol, we seem to be doing all right judging by the speed with which our magazines are taken up, so we do not see the point in promoting foreign lands that do not benefit our Costa Community.
 


 


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¬ŅNunca aprenden?
Todas las revistas, nosotros incluidos, miran hasta cierto punto la competencia en su b√ļsqueda de nuevos clientes,  pero no tanto como por faltar la √©tica profesional de muchas publicaciones. A causa del gran n√ļmero de revistas ¬ďamateurs¬Ē que han salido por todos los lados de reci√©n, esta costumbre llega a un nivel desproporcionado que molesta los anunciantes. Cada nuevo cliente que se anuncia por primera vez en nuestra revista, se convierte en un objetivo para todos los Fulanos y Fulanitos que se creen editores. Aunque en un principio esto no me molestar√≠a, intentando de conquistar el cliente nos ponen como un trapo. Si jam√°s cojo alguien que lo haga es m√°s que cierto que lo denunciar√©, que en Espa√Īa esta se considera un acta criminal. 

A diferencia de otras publicaciones que afirman su distribuci√≥n llega hasta el Planeta Rojo (ver art. Edic. N¬ļ 87) estamos bastante satisfecho por hacer un buen trabajo destinado para llegar al m√°ximo numero posible de extranjeros en la Costa adem√°s de los 30,000 visitantes √ļnicos mensuales que entran nuestras p√°ginas Web, y por lo que sepa, esta se ve de cualquier parte del universo que se conecte a Internet.

Como revista dedicada a la Costa del Sol, y juzgando por la rapidez con la cual la gente se la lleva, no veo una razón por salir del grano y promover tierras extranjeras o propiedades que no beneficien la comunidad de la Costa.



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